Great article Soraya. I agree with your thesis. I’ve begun working with several tech companies that are on the road to enabling more social connections between financial services companies, including banks, and their customers and some of the new products being developed are just phenomenal.
I recently opened an account at a small regional for just this reason as I desired a more personal connection with my banker. Between the technology they’ve developed in-house and what they are leveraging from Kasasa it’s a great customer experience thus far.